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Digital marketing spending in India from fiscal year 2018 to 2026 (in billion Indian rupees)

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Sources

Release date

September 2025

Region

India

Survey time period

FY 2018 to FY 2025

Special properties

estimates

Supplementary notes

India's financial year begins in April and ends in March. For example, FY 2025 started in April 2024 and ended in March 2025.

Values have been rounded for clarity.

Citation formats

Digital marketing spending in India FY 2018-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 16, 2026

It was estimated that, during the fiscal year 2026 (i.e., from April 2025 to March 2026), digital marketing spending in India would exceed *** billion Indian rupees. That would represent an annual increase of ** percent compared to the previous fiscal year's revenues of about billion rupees. According to the same forecasts, over **** of India's digital ad spend was allocated to mobile devices and tablets in 2025.

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