Annual change in and compound annual growth rate (CAGR) for business-to-business (B2B) marketing spending in the United States from 2025 to 2030, by type
Characteristic
2025 growth rate
2025-2030 CAGR
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It was forecast that, between 2025 and 2030, business-to-business (B2B) companies' marketing spending in the United States would increase at a compound annual growth rate (CAGR) of approximately *** percent. The marketing segment with the highest projected CAGR for that period was data and technology, with ** percent.
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Plural Strategy. (March 26, 2025). Annual change in and compound annual growth rate (CAGR) for business-to-business (B2B) marketing spending in the United States from 2025 to 2030, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1538048/change-b2b-marketing-spending-united-states/
Plural Strategy. "Annual change in and compound annual growth rate (CAGR) for business-to-business (B2B) marketing spending in the United States from 2025 to 2030, by type." Chart. March 26, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1538048/change-b2b-marketing-spending-united-states/
Plural Strategy. (2025). Annual change in and compound annual growth rate (CAGR) for business-to-business (B2B) marketing spending in the United States from 2025 to 2030, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1538048/change-b2b-marketing-spending-united-states/
Plural Strategy. "Annual Change in and Compound Annual Growth Rate (Cagr) for Business-to-business (B2b) Marketing Spending in The United States from 2025 to 2030, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Mar 2025, /statistics/1538048/change-b2b-marketing-spending-united-states/
Plural Strategy, Annual change in and compound annual growth rate (CAGR) for business-to-business (B2B) marketing spending in the United States from 2025 to 2030, by type ÌÇÐÄÆƽâ°æ, /statistics/1538048/change-b2b-marketing-spending-united-states/ (last visited July 26, 2026)
Annual change in and compound annual growth rate (CAGR) for business-to-business (B2B) marketing spending in the United States from 2025 to 2030, by type [Graph], Plural Strategy, March 26, 2025. [Online]. Available: /statistics/1538048/change-b2b-marketing-spending-united-states/
