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Methods of identifying prospects and sourcing contact details among business-to-business (B2B) sellers worldwide as of December 2024

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Source

Release date

December 2024

Region

Worldwide

Survey time period

as of December 2024

Number of respondents

404 respondents

Special properties

among senior business-to-business (B2B) decision-makers

Supplementary notes

The source does not provide a date of survey. The date provided is the release date. 

Citation formats

Prospect & contact sourcing methods among B2B sellers worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 5, 2025

During a 2024 survey carried out among global senior business-to-business (B2B) decision-makers, ** percent of respondents said they used internal databases to identify prospects and source contact details. Over half said they used LinkedIn and other social made platforms to that end.

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