Percentage of business-to-business (B2B) technology marketers frequently using artificial intelligence (AI) for content creation worldwide in 2024 and 2025
Characteristic
Share of respondents
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Worldwide, France, Germany, United Kingdom, United States
Survey time period
as of June 2024
Number of respondents
400*
Special properties
among marketing decision-makers from B2B tech companies
Supplementary notes
* Number of respondents in 2025. In 2024, the source surveyed 450 marketers. In 2024, the source also surveyed marketers in Canada and/or at B2B2C companies.
2024 data retrieved from an earlier release.
Citation formats
Share of B2B tech marketers always using AI for content creation worldwide 2024-2025
During a survey conducted among marketing decision-makers from B2B technology companies in the United States, France, Germany, and the United Kingdom, ** percent reported using artificial intelligence (AI) tools for content creation. A year earlier, when the source also surveyed marketers in Canada and/or working at B2B2C companies, the share stood at ** percent.
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10Fold Communications. (August 5, 2025). Percentage of business-to-business (B2B) technology marketers frequently using artificial intelligence (AI) for content creation worldwide in 2024 and 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
10Fold Communications. "Percentage of business-to-business (B2B) technology marketers frequently using artificial intelligence (AI) for content creation worldwide in 2024 and 2025." Chart. August 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
10Fold Communications. (2025). Percentage of business-to-business (B2B) technology marketers frequently using artificial intelligence (AI) for content creation worldwide in 2024 and 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
10Fold Communications. "Percentage of Business-to-business (B2b) Technology Marketers Frequently Using Artificial Intelligence (Ai) for Content Creation Worldwide in 2024 and 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Aug 2025, /statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
10Fold Communications, Percentage of business-to-business (B2B) technology marketers frequently using artificial intelligence (AI) for content creation worldwide in 2024 and 2025 ÌÇÐÄÆƽâ°æ, /statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/ (last visited July 14, 2026)
Percentage of business-to-business (B2B) technology marketers frequently using artificial intelligence (AI) for content creation worldwide in 2024 and 2025 [Graph], 10Fold Communications, August 5, 2025. [Online]. Available: /statistics/1487823/b2b-tech-marketers-using-artificial-intelligence-content-creation-worldwide/
