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Areas in which business-to-business (B2B) marketers were planning to invest more in the United States as of April 2025

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Sources

Release date

August 2025

Region

United States

Survey time period

April 17 to 22, 2025

Number of respondents

305 respondents

Age group

21 years and older

Special properties

among business-to-business (B2B) marketing decision-makers

Supplementary notes

the source dos not specify the survey type.

Citation formats

Areas of B2B marketing investment in the U.S. 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 22, 2026

During a 2025 survey fielded in the United States, approximately*** percent of responding business-to-business (B2B) marketing decision-makers stated they were planning to invest more in artificial intelligence (AI) tools. Influencer marketing spending ranked second, cited by ** percent of the participants, followed by podcast and digital audio advertising spending, named by ** percent.

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Statistics on " B2B advertising and marketing in the U.S. "

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Overview

8

Media insights

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Spotlight: social media

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Buyer insights

5

Marketer insights

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Spotlight: martech & AI

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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