Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024
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The source does not specify the survey date. The date given is the release date. This question was phrased by the source as follows: "If you witnessed a company creating ads for business products/professional services that featured more creativity in their ads (e.g., humor, good storytelling), how would that impact your opinion of them, if at all? (select all that apply)"
Citation formats
Potential impact of more creativity in B2B ads for decision-makers in the U.S. 2024
During a survey among business decision-makers in the United States released in 2024, nearly **** (or ** percent) said that, if they witnessed a company launching ads for business-to-business (B2B) products or services with more creativity, they would be more likely to look into their other products and services. Around ** percent stated they would be more likely to be on the lookout for such brands.
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Magna Global. (May 14, 2024). Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
Magna Global. "Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024." Chart. May 14, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
Magna Global. (2024). Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
Magna Global. "Potential Impact of More Creativity in Business-to-business (B2b) Advertisements According to Business Decision-makers in The United States as of May 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 May 2024, /statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
Magna Global, Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024 ÌÇÐÄÆƽâ°æ, /statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/ (last visited July 26, 2026)
Potential impact of more creativity in business-to-business (B2B) advertisements according to business decision-makers in the United States as of May 2024 [Graph], Magna Global, May 14, 2024. [Online]. Available: /statistics/1496986/potential-impact-creativity-b2b-ads-business-decision-makers-united-states/
