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Marketing channels preferred by business-to-business (B2B) buyers worldwide as of January 2025

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Source

Release date

January 2025

Region

Worldwide

Survey time period

as of January 2025

Number of respondents

404 respondents

Special properties

among senior business-to-business (B2B) decision-makers

Supplementary notes

The source does not provide a date of survey. The date provided is the release date. 

Citation formats

Marketing channels preferred by B2B buyers worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 3, 2025

During a 2025 survey carried out among global senior business-to-business (B2B) decision-makers, ** percent of respondents said they preferred to hear from sellers via email. Nearly **** in ** mentioned in-person event in this context. 

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Statistics on " B2B advertising and marketing in the U.S. "

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Overview

8

Media insights

8

Spotlight: social media

6

Buyer insights

5

Marketer insights

8

Spotlight: martech & AI

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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