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Off- and online channels B2B buyers learn about vendors from in the U.S. in 2024

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Source

Release date

September 2024

Region

United States

Survey time period

2024

Number of respondents

1,500 respondents

Citation formats

Off- and online channels B2B buyers learn about vendors from in the U.S. 2024

Published by
Yihan Ma,
Sep 7, 2024

A survey conducted in the United States in 2024 online and offline channels business to business (B2B) buyers get to know vendors from. The two main channels used are Facebook and Instagram, at ** and ** percent respectively, while the least used ones are previous relationships with vendors and television, at *** and *** percent respectively. 

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Statistics on " B2B advertising and marketing in the U.S. "

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Other statistics that may interest you B2B advertising and marketing in the U.S.

Overview

8

Media insights

8

Spotlight: social media

6

Buyer insights

5

Marketer insights

8

Spotlight: martech & AI

8

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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
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per month, billed annually 1
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  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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