* Forecast. This refers to paid advertising across desktop, laptop, mobile, tablet, and other connected devices. It includes banner ads, static display ads (e.g. Facebook news feed ads), sponsorships, and rich media (e.g. in-stream and outstream video ads), and sponsorships. It accounts for net ad revenue after traffic acquisition costs (TAC) to partner sites. Excludes influencer payments for sponsored material, but includes branded content through paid media.
Citation formats
LinkedIn B2B display ad revenue in the U.S. 2022-2026
In 2024, LinkedIn's business-to-business (B2B) display advertising revenue in the United States was forecast to reach roughly **** billion U.S. dollars, up from the **** billion dollars in the previous year.
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eMarketer. (October 9, 2024). LinkedIn business-to-business (B2B) display advertising revenue in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1351267/linkedin-b2b-display-ad-revenue-usa/
eMarketer. "LinkedIn business-to-business (B2B) display advertising revenue in the United States from 2022 to 2026 (in billion U.S. dollars)." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1351267/linkedin-b2b-display-ad-revenue-usa/
eMarketer. (2024). LinkedIn business-to-business (B2B) display advertising revenue in the United States from 2022 to 2026 (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1351267/linkedin-b2b-display-ad-revenue-usa/
eMarketer. "Linkedin Business-to-business (B2b) Display Advertising Revenue in The United States from 2022 to 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1351267/linkedin-b2b-display-ad-revenue-usa/
eMarketer, LinkedIn business-to-business (B2B) display advertising revenue in the United States from 2022 to 2026 (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1351267/linkedin-b2b-display-ad-revenue-usa/ (last visited July 15, 2026)
LinkedIn business-to-business (B2B) display advertising revenue in the United States from 2022 to 2026 (in billion U.S. dollars) [Graph], eMarketer, October 9, 2024. [Online]. Available: /statistics/1351267/linkedin-b2b-display-ad-revenue-usa/
