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Average search advertising click-through rate (CTR) in the United States between April 2024 and March 2025, by industry

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Source

Release date

September 2025

Region

United States

Survey time period

April 2024 to March 2025

Special properties

based on more than 16,000 thousand search ad campaigns on Google Ads and Microsoft Ads

Citation formats

Average search ad CTR in the U.S. 2025, by industry

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2026

Between April 2024 and March 2025, the average search advertising click-through rate (CTR) for the arts and entertainment advertiser category reached **** percent in the United States – the highest among the presented industries. The dentists and dental services segment recorded the lowest average CTR at **** percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to an advertising campaign.

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Statistics on " Search advertising in the United States "

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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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