Recent evaluation of social media advertising metrics shows that the click-through rate (CTR) for social networks in the second quarter of 2024 reached **** percent. A quarter earlier, it stood at **** percent.
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eMarketer. (September 18, 2024). Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2023 to 2nd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/872099/social-media-advertising-ctr/
eMarketer. "Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2023 to 2nd quarter 2024." Chart. September 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/872099/social-media-advertising-ctr/
eMarketer. (2024). Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2023 to 2nd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/872099/social-media-advertising-ctr/
eMarketer. "Social Media Advertising Clickthrough Rate (Ctr) Worldwide from 2nd Quarter 2023 to 2nd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Sep 2024, /statistics/872099/social-media-advertising-ctr/
eMarketer, Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2023 to 2nd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/872099/social-media-advertising-ctr/ (last visited July 16, 2026)
Social media advertising clickthrough rate (CTR) worldwide from 2nd quarter 2023 to 2nd quarter 2024 [Graph], eMarketer, September 18, 2024. [Online]. Available: /statistics/872099/social-media-advertising-ctr/
