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Digital retail media advertising clickthrough rate (CTR) worldwide from 1st quarter 2021 to 1st quarter 2025

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Source

Release date

April 2025

Region

Worldwide

Survey time period

Q1 2021 to Q1 2025

Special properties

based on data measured on the Skai platform; broader industry metrics may vary

Supplementary notes

Figures for quarters preceding Q1 2024 were retrieved from earlier publications.

Citation formats

Digital retail media CTR worldwide 2021-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 3, 2025

In the realm of digital advertising, retail media advertising are ads appearing in online stores and online marketplaces. In the first  quarter of 2025, the clickthrough rate (CTR) of digital retail ads stood at *** percent, which signifies that *** percent of users who viewed them clicked on them.

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Statistics on " E-commerce marketing and advertising "

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Other statistics that may interest you E-commerce marketing and advertising

Overview

7

Leading players

5

Selected markets

6

E-mail, SMS, and Push marketing

5

Social media and influencer marketing

7

User Generated Content (UGC)

5

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Topics

Digital retail media advertising worldwideMercado LibreAmazon advertising in the U.S.Digital retail media advertising in the United StatesAlibaba Group
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

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For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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