among marketers in the United Kingdom, the United States and Europe, the Middle East, and Africa (EMEA)
Method of interview
Online survey
Supplementary notes
The survey does not include the full methodology. The source does not provide information about the survey dates. The date provided is the publication date.Â
Citation formats
Main organizational priorities in martech worldwide 2025
During a 2025 survey, ** percent of responding marketers said the leading priority in the next year was to expand the number of applications and technologies in their stack. In comparison, ** percent aimed to reduce the applications and technologies in their stack in the same period.
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Clevertouch. (August 31, 2025). Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1623079/leading-martech-organizational-priorities/
Clevertouch. "Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025." Chart. August 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1623079/leading-martech-organizational-priorities/
Clevertouch. (2025). Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1623079/leading-martech-organizational-priorities/
Clevertouch. "Leading Marketing Technology (Martech) Organizational Priorities over The next Year According to Marketers Worldwide as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2025, /statistics/1623079/leading-martech-organizational-priorities/
Clevertouch, Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1623079/leading-martech-organizational-priorities/ (last visited July 20, 2026)
Leading marketing technology (martech) organizational priorities over the next year according to marketers worldwide as of September 2025 [Graph], Clevertouch, August 31, 2025. [Online]. Available: /statistics/1623079/leading-martech-organizational-priorities/
