Most consumers interviewed in a 2023 UK survey said they would prefer buying from a company that offered good products or services. About ** percent of respondents in the age groups of 18 to 34 years and 34 to 54 years said so, along with ** percent of those 55 years or older.
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Qualtrics. (April 30, 2024). Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. "Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. (2024). Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. "Leading Brand Loyalty Drivers among Consumers in The United Kingdom (Uk) in 3rd Quarter 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
Qualtrics, Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1479643/customer-loyalty-drivers-by-age-great-britain/ (last visited July 20, 2026)
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by age [Graph], Qualtrics, April 30, 2024. [Online]. Available: /statistics/1479643/customer-loyalty-drivers-by-age-great-britain/
