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Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022

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Sources

Release date

January 2023

Region

Worldwide

Survey time period

as of December 2022

Number of respondents

1,000 respondents

Special properties

among marketing leaders at B2B (52%), B2C (23%), and hybrid (25%) companies

Supplementary notes

The source does not provide exact date of survey. The date provided is the publication date.

Citation formats

Artificial intelligence types used for customer experience improvement worldwide 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 9, 2023

According to a survey conducted in 2022 worldwide among marketing leaders, ** percent of respondents stated that the most popular reason for using artificial intelligence (AI) to improve customer experience is to predict customer behavior and needs. Another ** percent of them said that they use AI in their marketing company in order to uncover frequent customer journeys. In comparison, only ** percent of marketing leaders shared that they use AI to improve MQLs (e.g. chatbots).

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