During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, almost ** percent of respondents said they always and consistently measured sales and revenues. In the meantime, roughly ** percent of responding marketing leaders said they almost never measured their brand equity value.
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The CMO Survey. (March 24, 2023). Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/1377164/frequency-measuring-marketing-metrics-uk/
The CMO Survey. "Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/1377164/frequency-measuring-marketing-metrics-uk/
The CMO Survey. (2023). Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/1377164/frequency-measuring-marketing-metrics-uk/
The CMO Survey. "Frequency of Measuring Selected Marketing Metrics by For-profit Companies in The United Kingdom (Uk) as of February 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Mar 2023, /statistics/1377164/frequency-measuring-marketing-metrics-uk/
The CMO Survey, Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1377164/frequency-measuring-marketing-metrics-uk/ (last visited July 15, 2026)
Frequency of measuring selected marketing metrics by for-profit companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: /statistics/1377164/frequency-measuring-marketing-metrics-uk/