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Customer preferences of e-commerce vs. social commerce platforms in the United States in 2023

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Source

Release date

November 2023

Region

United States

Survey time period

October 2023

Number of respondents

1,000 respondents

Age group

16 years and older

Supplementary notes

The sources does not provide information about the type of survey used.

Citation formats

Customer preferences for e-commerce vs social commerce platforms in the U.S. 2023

Published by
F. Watty,
Dec 8, 2023

As of late 2023, around ** percent of consumers in the United States indicated that they preferred e-commerce platforms for online shopping. Another ** percent of American shoppers stated that they liked social commerce (done on social media) better.

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Statistics on " Consumer behavior in the United States "

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Other statistics that may interest you Consumer behavior in the United States

Overview

7

Shopping behavior

7

Spending behavior

6

Online shopping

5

Grocery shopping

7

Shopping during events

8

Attitudes towards sustainability

8

Impact of tariffs

6

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