Around nine in ** Australian online shoppers were signed up to at least one rewards programs, according to a survey conducted in the 12 months to July 2024, including seven percent of shoppers subscribed to more than ** programs. Loyalty program users in Australia with at least four cards were more likely to be female and to be younger than **.
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IAB Australia. (August 13, 2024). Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. "Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024." Chart. August 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. (2024). Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia. "Number of Retail Loyalty Programs or Rewards Cards Held by Online Shoppers in Australia in The 12 Months to July 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2024, /statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
IAB Australia, Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024 ÌÇÐÄÆƽâ°æ, /statistics/1283572/australia-numbers-of-subscribed-rewards-programs/ (last visited July 22, 2026)
Number of retail loyalty programs or rewards cards held by online shoppers in Australia in the 12 months to July 2024 [Graph], IAB Australia, August 13, 2024. [Online]. Available: /statistics/1283572/australia-numbers-of-subscribed-rewards-programs/
