As of February 2021, approximately *** in **** adults in the United States had used Buy Now, Pay Later services at checkout. Specifically, about ** percent used this type of service frequently, while another ** percent have used it before, but not on a regular basis. Roughly half of the country's adult consumers did not use Buy Now, Pay Later methods and were not interested in them either.
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eMarketer, & Insider Intelligence. (April 8, 2021). Share of consumers that use buy now, pay later services at checkout in the United States in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1229561/share-of-us-consumers-interested-in-buy-now-pay-later-at-checkout/
eMarketer, und Insider Intelligence. "Share of consumers that use buy now, pay later services at checkout in the United States in 2021." Chart. April 8, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1229561/share-of-us-consumers-interested-in-buy-now-pay-later-at-checkout/
eMarketer, Insider Intelligence. (2021). Share of consumers that use buy now, pay later services at checkout in the United States in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1229561/share-of-us-consumers-interested-in-buy-now-pay-later-at-checkout/
eMarketer, and Insider Intelligence. "Share of Consumers That Use Buy Now, Pay Later Services at Checkout in The United States in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Apr 2021, /statistics/1229561/share-of-us-consumers-interested-in-buy-now-pay-later-at-checkout/
eMarketer & Insider Intelligence, Share of consumers that use buy now, pay later services at checkout in the United States in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1229561/share-of-us-consumers-interested-in-buy-now-pay-later-at-checkout/ (last visited August 01, 2026)
Share of consumers that use buy now, pay later services at checkout in the United States in 2021 [Graph], eMarketer, & Insider Intelligence, April 8, 2021. [Online]. Available: /statistics/1229561/share-of-us-consumers-interested-in-buy-now-pay-later-at-checkout/