Overall, ** percent of Finnish consumers, who shopped online due to the coronavirus (COVID-19) outbreak, stated that they will continue shopping online after the crisis. According to the survey results, customer retention rates were the highest among those who bought clothes (** percent), games and entertainment (** percent), and recreational goods (** percent).
In the same survey, over half of the respondents in Finland said that they purchased during the coronavirus (COVID-19) pandemic.
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Columbia Road. (June 1, 2020). Which products or services will you continue to buy online after the COVID-19 crisis? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1122745/e-commerce-customer-retention-after-coronavirus-in-finland-by-product-or-service/
Columbia Road. "Which products or services will you continue to buy online after the COVID-19 crisis?." Chart. June 1, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1122745/e-commerce-customer-retention-after-coronavirus-in-finland-by-product-or-service/
Columbia Road. (2020). Which products or services will you continue to buy online after the COVID-19 crisis?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1122745/e-commerce-customer-retention-after-coronavirus-in-finland-by-product-or-service/
Columbia Road. "Which Products or Services Will You Continue to Buy Online after The Covid-19 Crisis?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2020, /statistics/1122745/e-commerce-customer-retention-after-coronavirus-in-finland-by-product-or-service/
Columbia Road, Which products or services will you continue to buy online after the COVID-19 crisis? ÌÇÐÄÆÆ½â°æ, /statistics/1122745/e-commerce-customer-retention-after-coronavirus-in-finland-by-product-or-service/ (last visited August 01, 2026)
Which products or services will you continue to buy online after the COVID-19 crisis? [Graph], Columbia Road, June 1, 2020. [Online]. Available: /statistics/1122745/e-commerce-customer-retention-after-coronavirus-in-finland-by-product-or-service/