A series of surveys conducted quarterly in North America in 2025 and 2026 show the share of shoppers who buy luxury brands and services using social media. When comparing the first quarter of 2025 to the second quarter of 2026, the purchases had an increase, going from **** percent to roughly ****Ìý±è±ð°ù³¦±ð²Ô³Ù.
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Altiant. (July 1, 2026). Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026." Chart. July 1, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. (2026). Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in North America from 1st Quarter 2025 to 2nd Quarter 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2026, /statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
Altiant, Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026 ÌÇÐÄÆƽâ°æ, /statistics/1484682/northamerica-luxury-consumers-purchase-social-media/ (last visited July 30, 2026)
Share of shoppers purchasing luxury brands and services via social media in North America from 1st quarter 2025 to 2nd quarter 2026 [Graph], Altiant, July 1, 2026. [Online]. Available: /statistics/1484682/northamerica-luxury-consumers-purchase-social-media/
