In the third quarter of 2024, around ** percent of Brazilian online users used social networks to find products to buy. Of the selected countries, Chile ranked second, with **** percent of users, followed by Colombia and Mexico. Brazil is the country with the most internet users in Latin America, reporting almost *** million web users as of February 2025. That is more than Mexico and Argentina combined.
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DataReportal, & Meltwater, & We Are Social. (March 3, 2025). Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
DataReportal, und Meltwater, und We Are Social. "Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2024." Chart. March 3, 2025. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
DataReportal, Meltwater, We Are Social. (2025). Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
DataReportal, and Meltwater, and We Are Social. "Share of Online Users Using Social Networks to Find Products to Purchase in Selected Latin American Countries in 3rd Quarter 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 3 Mar 2025, /statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/
DataReportal & Meltwater & We Are Social, Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/ (last visited August 02, 2026)
Share of online users using social networks to find products to purchase in selected Latin American countries in 3rd quarter 2024 [Graph], DataReportal, & Meltwater, & We Are Social, March 3, 2025. [Online]. Available: /statistics/1336416/social-media-usage-to-find-products-for-purchase-latin-america/