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Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type

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Source

Release date

November 2023

Region

Worldwide

Survey time period

August 2023

Supplementary notes

The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.

Citation formats

Impact of shopper interactions with UGC on online benchmarks 2023, by content type

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2024

In 2023, interactions with visual user-generated content (UGC) exerted the most significant influence on conversion rates, revenue per visitor, and average order value. Notably, engagement with photo galleries on the site saw a staggering *** percent increase in revenue per visitor. Reviews experienced the second-highest growth, closely trailed by shopper interactions with the Q&A section.

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Topics

Online reviews in e-commerceUser-generated contentOnline reviewsOnline shopping behavior in the United StatesE-commerce checkout behavior
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