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Product categories online shoppers have purchased in Japan as of June 2025

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Source

Release date

August 2025

Region

Japan

Survey time period

June 18 to 22, 2025

Number of respondents

2,000 respondents

Age group

20-69 years

Special properties

respondents who have shopped online in the past month; multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "Please answer with all product categories that you have bought online before."

Citation formats

Products online shoppers have purchased in Japan 2025

Published by
F. Watty,
Sep 15, 2025

Fashion items were the most bought consumer goods online in Japan, as revealed in a survey conducted in June 2025. Despite the low e-commerce penetration of food and beverages on a market value basis, ** percent of respondents stated to have bought edible items at least once in the past.

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Statistics on " Online shopping behavior in Japan "

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Overview

5

Online payment

4

Platform usage

5

Device usage

4

Customer satisfaction

3

Shopping categories

5

Purchase decision

3

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Topics

Digital shopping behavior in JapanInternet usage in JapanE-commerce in JapanRakutenRetail trade in Japan
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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