Online shopping behavior in Spain - statistics & facts
Whether for the comfort of buying from anyplace at any time or having products delivered for free, online shopping has become a popular alternative to traditional stores for consumers in Spain. The penetration rate of the e-commerce market shows promising opportunities for the future, and is expected to increase by 15 percentage points from 2025 to 2029, reaching almost 60 percent of the Spanish population. For this positive forecast to become reality, several shopping preferences need to be considered by retailers to persuade more customers into making online purchases.
