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Share of shoppers likely to purchase directly on social platforms in the United States and the United Kingdom in 2024, by generation

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Source

Release date

March 2025

Region

United Kingdom, United States

Survey time period

2024

Number of respondents

4,000*

Age group

18 years and older

Special properties

Shoppers

Supplementary notes

*In total, 2,000 U.S. and 2,000 UK adults were surveyed.

Citation formats

Shoppers likely to purchase on social platforms in U.S. and UK 2024, by generation

Published by
F. Watty,
Mar 26, 2025

In the United States and the United Kingdom, almost ** percent of Gen Z shoppers were likely to complete a purchase on social platforms, according to a 2024 survey.

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Topics

UK Gen Z & millennials: consumer goods and shopping behaviorGen Z online shopping behaviorFood shopping behavior in the UKApparel shopping behavior in EuropeImpact of inflation on end-of-year holiday shopping
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* For commercial use only

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Access limited to Free Statistics. Premium Statistics are not included.
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