In the first quarter of 2023, Latin America had the highest percentage of social network users using Facebook Marketplace or Instagram Shopping Bag. Globally, roughly **** of social network users engaged in these social commerce services.
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GWI. (June 26, 2023). Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1336384/facebook-marketplace-instagram-shopping-users-region/
GWI. "Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region." Chart. June 26, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1336384/facebook-marketplace-instagram-shopping-users-region/
GWI. (2023). Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1336384/facebook-marketplace-instagram-shopping-users-region/
GWI. "Share of Users Who Used Facebook Marketplace And/or Instagram Shopping Bag Worldwide in 2023, by Region." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Jun 2023, /statistics/1336384/facebook-marketplace-instagram-shopping-users-region/
GWI, Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region ÌÇÐÄÆÆ½â°æ, /statistics/1336384/facebook-marketplace-instagram-shopping-users-region/ (last visited July 29, 2026)
Share of users who used Facebook Marketplace and/or Instagram Shopping Bag worldwide in 2023, by region [Graph], GWI, June 26, 2023. [Online]. Available: /statistics/1336384/facebook-marketplace-instagram-shopping-users-region/