A survey conducted in North America in the second quarter of 2026 shows how luxury consumers interact with brands and services through social media. Around ****Â percent of shoppers liked or recommended a brand to their acquaintances. Similarly, roughly **Â percent of high-end consumers followed a brand on social media.Â
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Altiant. (July 1, 2026). Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
Altiant. "Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2026." Chart. July 1, 2026. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
Altiant. (2026). Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
Altiant. "Social Media Engagement of Luxury Consumers with Brands and Services in North America in 2nd Quarter 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2026, /statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
Altiant, Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2026 ÌÇÐÄÆƽâ°æ, /statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/ (last visited August 04, 2026)
Social media engagement of luxury consumers with brands and services in North America in 2nd quarter 2026 [Graph], Altiant, July 1, 2026. [Online]. Available: /statistics/1484687/northamerica-luxury-brands-consumers-engagement-online-service-social-media/
