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Share of programmatic in digital display and video advertising spending in Germany in 2024, 2025, and 2028

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Sources

Release date

September 2025

Region

Germany

Survey time period

June 12 to July 31, 2025

Number of respondents

>50

Special properties

among agencies that are members of the BVDW (German Association for the Digital Economy)

Method of interview

Online survey

Supplementary notes

* Forecast.

Citation formats

Programmatic share in display & video advertising spending in Germany 2024-2028

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2026

As of July 2025, members of advertising agencies surveyed in Germany collectively estimated that programmatic advertising accounted for, on average, ** percent of digital display and video ad spending that year. They expected that the share would exceed ** percent by 2028.

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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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