Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021
Characteristic
Share of respondents
Yes
62%
No
38%
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U.S. Gen Z and Millennials who purchased at least one item on their smartphone
Supplementary notes
* The date given is the one of release.
To the question: "Have you ever purchased at least one item on your smartphone thanks to social media brands’ posts and/or influencers’ content?"
The sources does not provide the type of survey.
Citation formats
U.S. Gen Z and Millennials who made a mobile purchase due to social media 2021
In a 2021 survey conducted among more than 350 U.S. Gen Z and Millennials, nearly two-thirds (62 percent) reported making a purchase on their smartphone as a result of branded social media posts and/or content shared by influencers.
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The Influencer Marketing Factory. (March 8, 2021). Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
The Influencer Marketing Factory. "Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021." Chart. March 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
The Influencer Marketing Factory. (2021). Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
The Influencer Marketing Factory. "Share of Generation Z and Millennials Who Purchased via Smartphone as a Result of Social Media Brands' Posts And/or Influencers' Content in The United States as of March 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2021, /statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
The Influencer Marketing Factory, Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 ÌÇÐÄÆƽâ°æ, /statistics/1254998/us-genz-millennials-purchased-influenced-social-media/ (last visited August 01, 2026)
Share of Generation Z and Millennials who purchased via smartphone as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 [Graph], The Influencer Marketing Factory, March 8, 2021. [Online]. Available: /statistics/1254998/us-genz-millennials-purchased-influenced-social-media/
