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In 2025, around ** percent of global consumers preferred to shop for beauty items in pharmacies and drugstores. Around ** percent of respondents purchase those items from online pharmacies and drugstores.

The global online beauty market

Shopping for beauty on the internet has never been as popular as it is right now. In 2023, the global revenue of beauty e-commerce reached around billion U.S. dollars. The United States and China are responsible for a vast hunk of this revenue, as the U.S. brought in billion and China billion, therefore making them the top two countries in the global online beauty market. Other notable countries are Japan, Germany, and France. All in all, the internet has become a booming platform for the beauty industry, and global revenue figures are forecast to grow by ** billion by 2027. 

Amazon conquers yet another commerce segment

Amazon, the king of e-commerce, has slowly become the go-to place for beauty shoppers. For instance, in the United States, Amazon is the online platform where consumers are most likely to complete beauty purchases. What makes Amazon special is that it is a one-stop shop for shoppers. They can easily add beauty products to their carts filled with other everyday necessities. Amazon also offers a vast variety of beauty products and brands at competitive prices. A consumer survey from 2023 shows that more than two-fifths of U.S. shoppers think they can find cheaper beauty products on Amazon than they can at other stores. Therefore, the convenience and competitive prices of Amazon make it appealing for beauty shoppers.