This question was phrased by the source as follows: " Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers".
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Favorite platforms for livestream shopping in the U.S. 2024, by age group
According to a 2024 survey in the United States, social media platforms with shoppable features, such as Facebook and TikTok, were the most popular live-commerce platforms for all generations. For instance, ** percent of consumers between the ages of 16 and 24 used these platforms to make live shopping purchases. In comparison, live shopping apps were the least popular among all age groups. Only **** percent of 25 to 34-year-olds bought something from live commerce apps.
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Rakuten Insight. (September 9, 2024). Preferred platforms to shop via livestream in the United States in 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1614716/most-used-live-shopping-apps-us-by-age-group/
Rakuten Insight. "Preferred platforms to shop via livestream in the United States in 2024, by age group." Chart. September 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1614716/most-used-live-shopping-apps-us-by-age-group/
Rakuten Insight. (2024). Preferred platforms to shop via livestream in the United States in 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1614716/most-used-live-shopping-apps-us-by-age-group/
Rakuten Insight. "Preferred Platforms to Shop via Livestream in The United States in 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Sep 2024, /statistics/1614716/most-used-live-shopping-apps-us-by-age-group/
Rakuten Insight, Preferred platforms to shop via livestream in the United States in 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1614716/most-used-live-shopping-apps-us-by-age-group/ (last visited July 25, 2026)
Preferred platforms to shop via livestream in the United States in 2024, by age group [Graph], Rakuten Insight, September 9, 2024. [Online]. Available: /statistics/1614716/most-used-live-shopping-apps-us-by-age-group/
