Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021
Characteristic
Share of respondents
Apparel
41.15%
Beauty care/make-up
22.92%
Tech
15.1%
Home products
11.46%
Food and beverages
8.85%
Other
2.08%
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* The date given is the one of release.
To the question: "What type of product do you buy more thanks to social media brands’ post and/or influencers’ content?"
Percentage points exceeding 100 percent are probably due to rounding.
The sources does not provide the type of survey.
Citation formats
Products that U.S. Gen Z and Millennials buy more due to social media 2021
During a 2021 survey, more than 350 U.S. Gen Z and Millennial were asked about the products they bought more of thanks to social media brands' posts and/or influencers' content, over 40 percent cited apparel. Beauty and make-up items followed, with an increase in purchase according to almost 23 percent of those surveyed in the North American country.
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The Influencer Marketing Factory. (March 8, 2021). Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1255308/products-purchased-social-media-influence-united-states/
The Influencer Marketing Factory. "Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021." Chart. March 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1255308/products-purchased-social-media-influence-united-states/
The Influencer Marketing Factory. (2021). Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1255308/products-purchased-social-media-influence-united-states/
The Influencer Marketing Factory. "Product Categories That Generation Z and Millennials Purchased More as a Result of Social Media Brands' Posts And/or Influencers' Content in The United States as of March 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Mar 2021, /statistics/1255308/products-purchased-social-media-influence-united-states/
The Influencer Marketing Factory, Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 ÌÇÐÄÆƽâ°æ, /statistics/1255308/products-purchased-social-media-influence-united-states/ (last visited August 04, 2026)
Product categories that Generation Z and Millennials purchased more as a result of social media brands' posts and/or influencers' content in the United States as of March 2021 [Graph], The Influencer Marketing Factory, March 8, 2021. [Online]. Available: /statistics/1255308/products-purchased-social-media-influence-united-states/
