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Most influential social media content in the purchasing decisions of consumers in the United States as of February 2021

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Sources

Release date

April 2021

Region

United States

Survey time period

January 27 to February 16, 2021

Number of respondents

1,006 adult social media users

Age group

18-74 years

Special properties

among those who considered these options "very/somewhat influential"

Method of interview

Online survey

Citation formats

Most influential social media content for buyers in the U.S. 2021

Published by
F. Watty,
Aug 2, 2021
During a 2021 survey conducted among U.S. consumers using social media, around seven in ten stated that posts from friends or acquaintances on these channels were to a lesser or greater extent influential in their purchasing decisions. The second most influential type of social media content for adults in the North American country was posts made by brands or companies, with ** percent of respondents saying they played a role when purchasing a product or service.
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