In 2023, merchandise was the most commonly purchased product category among social buyers in the United States. According to a survey, 30 percent of users said these items were the most frequently bought products made and released by an influencer. Beauty followed, with nearly 19 percent of respondents.
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The Influencer Marketing Factory. (May 8, 2023). Most purchased product categories made and released by an influencer in the United States in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1286129/most-popular-products-social-commerce-us/
The Influencer Marketing Factory. "Most purchased product categories made and released by an influencer in the United States in 2023." Chart. May 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1286129/most-popular-products-social-commerce-us/
The Influencer Marketing Factory. (2023). Most purchased product categories made and released by an influencer in the United States in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1286129/most-popular-products-social-commerce-us/
The Influencer Marketing Factory. "Most Purchased Product Categories Made and Released by An Influencer in The United States in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2023, /statistics/1286129/most-popular-products-social-commerce-us/
The Influencer Marketing Factory, Most purchased product categories made and released by an influencer in the United States in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1286129/most-popular-products-social-commerce-us/ (last visited July 21, 2026)
Most purchased product categories made and released by an influencer in the United States in 2023 [Graph], The Influencer Marketing Factory, May 8, 2023. [Online]. Available: /statistics/1286129/most-popular-products-social-commerce-us/
