The motivations influencing U.S. consumers to make purchases via social networks differ based on their age groups. Among 18-34 year olds, the primary focus is on saving money through the utilization of limited offers promoted on these platforms. Conversely, older respondents prioritize free shipping as their predominant concern. In broader terms, the exploration and acquisition of new products also emerge as significant factors driving purchases through this channel.
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The Influencer Marketing Factory. (November 5, 2023). Main reasons for buying on social media in the United States in 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. "Main reasons for buying on social media in the United States in 2023, by age group." Chart. November 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. (2023). Main reasons for buying on social media in the United States in 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory. "Main Reasons for Buying on Social Media in The United States in 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2023, /statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
The Influencer Marketing Factory, Main reasons for buying on social media in the United States in 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/ (last visited August 03, 2026)
Main reasons for buying on social media in the United States in 2023, by age group [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: /statistics/1426512/reasons-to-buy-products-on-social-media-us-age-group/
