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TV advertising revenues in Germany from 2020 to 2029 (in billion euros)

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Sources

Release date

June 2026

Region

Germany

Survey time period

2020 to 2024

Special properties

including linear free-to-air TV, linear pay TV, as well as broadcaster video-on-demand (VOD) and free ad-supported streaming television (FAST); excluding non-FAST or non-broadcaster VOD

Supplementary notes

* Forecast.

Figures calculated by ÌÇÐÄÆƽâ°æ based on data provided by the source. 

Citation formats

TV advertising revenues in Germany 2020-2029

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 30, 2026

It was forecast that TV advertising revenues in Germany would practically stall during the second half of the 2020s, amounting to approximately **** billion euros in 2026 and reaching around *** billion euros by 2029. That was due to the expect decline in advertising spending on free-to-air TV, although the total annual values also include pay TV advertising, broadcaster video-on-demand (VOD) and free ad-supported streaming television (FAST).

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Other statistics that may interest you Advertising in Germany

Overview

7

Television advertising

7

Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

6

Agency rankings

4

Advertising impact

3

Forecasts

8

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Topics

Advertising in GermanyAdvertising in EuropeAdvertising in the NordicsAdvertising in PolandAdvertising and market research companies in Italy
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