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Actions taken in response to digital out-of-home in-taxi advertising according to residents in the United States as of March 2020

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Sources

Release date

August 2020

Region

United States

Survey time period

February 24 to March 2, 2020

Number of respondents

80 respondents

Age group

16 years and older

Special properties

among people, who had noticed digital in-taxi ads in the past 30 days

Method of interview

Online survey

Supplementary notes

Q: In the past year, have you done any of the following activities after seeing digital display advertising inside a taxi?

Citation formats

Actions taken in response to digital in-taxi ads in the U.S. in 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 11, 2020
According to a study from 2020 on responses to digital in-taxi advertising in the United States, it was found that among the respondents who took any actions in response to in-taxi ads, ** percent visited social media sites or posted to a blog or social media site about the advertised product or service. Another ** percent saw the movie or TV show that was advertised in the taxi.
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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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