In 2020, a study on the level of attention paid to digital out-of-home advertising in the United States, found that ** percent of respondents looked at digital place-based formats all the time. Conversely, ** percent of survey participants stated that they almost never looked at this kind of ads.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
OAAA, & Nielsen. (August 31, 2020). Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020." Chart. August 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Digital Out-of-home Place-based Advertising According to Residents in The United States as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2020, /statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/ (last visited August 05, 2026)
Level of attention paid to digital out-of-home place-based advertising according to residents in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: /statistics/1171287/digital-place-based-out-of-home-advertising-attention-united-states/
