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Actions taken in response to digital out-of-home taxi-top advertising according to residents in the United States as of March 2020

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Sources

Release date

August 2020

Region

United States

Survey time period

February 24 to March 2, 2020

Number of respondents

167 respondents

Age group

16 years and older

Special properties

among residents, who had noticed digital taxi-top ads in the past 30 days

Method of interview

Online survey

Supplementary notes

Q: In the past year, have you done any of the following activities after seeing digital display advertising on top of a taxi?

Citation formats

Actions taken in response to digital taxi-top ads in the U.S. in 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 11, 2020
Considering digital taxi-top advertising and the actions taken in response, a study from 2020 in the United States found that among the respondents, who engaged with taxi-top ads, ** percent searched online for the product or service advertised in such a way. Another ** percent said they recommended the advertised product or brand.
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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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