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Effect of out-of-home advertising on building brand awareness in China in June 2024, by customer journey

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Release date

July 2024

More information

Region

China

Survey time period

June 2024

Number of respondents

1,000 respondents

Age group

18-64 years

Method of interview

Online survey

Supplementary notes

Original survey questions:

How often have you had experienced the following when it comes to OOH advertising?

Citation formats

According to a survey conducted in China in June 2024, over ** percent of respondents had experienced at least one step of the customer brand awareness journey via out-of-home advertising. The effects of OOH ads were most significant in promoting new brands, confirmed by over **** of respondents.

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* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

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Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 99 users

Talk to sales for pricing

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