During a 2024 survey, percent of male and ** percent of female respondents aged 15 to 21 in the Netherlands stated they had purchased products or services advertised by influencers many times. For the age group 29 to 35, the shares stood at ** percent and ** percent, respectively.
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Media House Netherlands, & MediaTest, & Wayne Parker Kent. (July 31, 2024). Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1620573/influencer-ad-effectiveness-netherlands/
Media House Netherlands, und MediaTest, und Wayne Parker Kent. "Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender." Chart. July 31, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1620573/influencer-ad-effectiveness-netherlands/
Media House Netherlands, MediaTest, Wayne Parker Kent. (2024). Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1620573/influencer-ad-effectiveness-netherlands/
Media House Netherlands, and MediaTest, and Wayne Parker Kent. "Share of Young Adults Who Purchased Something after Seeing It Advertised by An Influencer in The Netherlands as of July 2024, by Age Group and Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Jul 2024, /statistics/1620573/influencer-ad-effectiveness-netherlands/
Media House Netherlands & MediaTest & Wayne Parker Kent, Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender ÌÇÐÄÆƽâ°æ, /statistics/1620573/influencer-ad-effectiveness-netherlands/ (last visited July 14, 2026)
Share of young adults who purchased something after seeing it advertised by an influencer in the Netherlands as of July 2024, by age group and gender [Graph], Media House Netherlands, & MediaTest, & Wayne Parker Kent, July 31, 2024. [Online]. Available: /statistics/1620573/influencer-ad-effectiveness-netherlands/
