among rail commuters, who had noticed digital train/rail platform ads in the past 30 days
Method of interview
Online survey
Supplementary notes
Q: In the past year, have you done any of the following activities after seeing digital display advertising on the platform of a train, rail, or subway station?
Citation formats
Actions taken in response to digital train station platform ads in the U.S. in 2020
Regarding train station platform digital advertising, a study from early 2020 asked *** respondents in the United States what kind of actions they took in response to such ads. The survey results show that ** percent of respondents visited a website or searched online for the product or service advertised digitally on train station platforms, while ** percent said that they saw the advertised movie or TV show.
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OAAA, & Nielsen. (August 31, 2020). Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1171757/train-station-platform-digital-ads-response-united-states/
OAAA, und Nielsen. "Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020." Chart. August 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1171757/train-station-platform-digital-ads-response-united-states/
OAAA, Nielsen. (2020). Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1171757/train-station-platform-digital-ads-response-united-states/
OAAA, and Nielsen. "Actions Taken in Response to Digital Out-of-home Train Station Platform Advertising According to Rail Commuters in The United States as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2020, /statistics/1171757/train-station-platform-digital-ads-response-united-states/
OAAA & Nielsen, Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1171757/train-station-platform-digital-ads-response-united-states/ (last visited July 25, 2026)
Actions taken in response to digital out-of-home train station platform advertising according to rail commuters in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: /statistics/1171757/train-station-platform-digital-ads-response-united-states/
