During a 2023 survey, **** percent of responding app users stated that they had at least once downloaded an app that was recommended in an in-app ad displayed in an application they were using. On the other hand, **** percent said they had at least once bought something after clicking on an in-app ad.
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GoodFirms. (September 7, 2023). In-app advertising effectiveness worldwide as of May 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1412257/in-app-advertising-effectiveness/
GoodFirms. "In-app advertising effectiveness worldwide as of May 2023." Chart. September 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1412257/in-app-advertising-effectiveness/
GoodFirms. (2023). In-app advertising effectiveness worldwide as of May 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1412257/in-app-advertising-effectiveness/
GoodFirms. "In-app Advertising Effectiveness Worldwide as of May 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Sep 2023, /statistics/1412257/in-app-advertising-effectiveness/
GoodFirms, In-app advertising effectiveness worldwide as of May 2023 ÌÇÐÄÆƽâ°æ, /statistics/1412257/in-app-advertising-effectiveness/ (last visited July 20, 2026)
In-app advertising effectiveness worldwide as of May 2023 [Graph], GoodFirms, September 7, 2023. [Online]. Available: /statistics/1412257/in-app-advertising-effectiveness/
