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Digital out-of-home (DOOH) as a percentage of total out-of-home (OOH) advertising spending in the United States from 2010 to 2029

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Sources

Release date

April 2025

Region

United States

Survey time period

2010 to 2024

Special properties

excluding cinema

Citation formats

Digital's share in total out-of-home (OOH) ad spending in the U.S. 2010-2029

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 14, 2025

In 2025, digital out-of-home (DOOH) advertising spending will account for an estimated ** percent of total out-of-home (OOH) ad revenues in the United States. In 2015, the share stood at ** percent. The percentage was forecast to continue to rise throughout the decade, reaching approximately ** percent by 2029. U.S. DOOH ad revenues amounted to over three billion U.S. dollars in 2024.

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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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