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Responses to digital out-of-home (DOOH) advertising among online adults in the United States as of April 2024

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Sources

Release date

April 2024

Region

United States

Survey time period

April 2 to 9, 2024

Number of respondents

1,023 respondents

Age group

18-64 years

Method of interview

Online survey

Citation formats

Leading actions taken in response to DOOH ads among online adults in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2025

During an April 2024 survey among adults in the United States, almost half said digital out-of-home (DOOH) advertising was likely to make them take action. A little more than **** (or ** percent) reported taking action based on a recent DOOH ad exposure. According to the same study, over ** percent of U.S. adults noticing a directional DOOH ad and visiting the business ended up making a purchase.

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Topics

Digital out-of-home (DOOH) advertising in the U.S.Advertising and marketing to Generation Z in the United StatesAdvertising consumption and perception in the U.S.Direct mail advertising and marketing in the U.S.Perception of gen AI use in advertising in the U.S.
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