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Actions taken by internet users after seeing billboards and other out-of-home (OOH) ads in Italy as of June 2021

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Sources

Release date

June 2021

Region

Italy

Survey time period

as of June 2021

Special properties

among internet users who said they interacted with OOH ads

Supplementary notes

Survey question: Regarding out-of-home communication, have you ever...?
Date of survey not available, date provided is date of publication.

Citation formats

Actions taken as a reaction to OOH ads in Italy in 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2022
During a June 2021 survey conducted on Italian internet users who said they performed an action after seeing an out-of-home ad, ** percent of respondents said they conducted an online search to obtain more information on what they saw on the ad. One quarter of respondents said they used their smartphone to send an ad screen or poster's picture directly to their friends or to share it on social media, while ** percent said they interacted with an ad screen through a QR code or augmented reality.
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