A study from 2020 examining the level of attention taxi riders paid to digital in-taxi ads in the United States, found that among the respondents ** percent said that they looked at this form of ads most of the time. The largest share, namely ** percent, said that they looked at such advertising all the time.
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OAAA, & Nielsen. (August 31, 2020). Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
OAAA, und Nielsen. "Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020." Chart. August 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
OAAA, Nielsen. (2020). Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
OAAA, and Nielsen. "Level of Attention Paid to Digital Out-of-home In-taxi Advertising According to Taxi Riders in The United States as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2020, /statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
OAAA & Nielsen, Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/ (last visited August 07, 2026)
Level of attention paid to digital out-of-home in-taxi advertising according to taxi riders in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: /statistics/1171463/digital-in-taxi-out-of-home-advertising-attention-united-states/
