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Attitudes toward directional digital out-of-home (DOOH) advertising among online adults in the United States as of April 2024

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Sources

Release date

April 2024

Region

United States

Survey time period

April 2 to 9, 2024

Number of respondents

1,023 respondents

Age group

18-64 years

Method of interview

Online survey

Citation formats

Attitudes toward directional DOOH advertising among online adults in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 12, 2025

During an April 2024 survey among adults in the United States, approximately ** percent reported noticing digital out-of-home (DOOH) advertising providing directions to a business. Among those who noticed such ads, ** percent visited the business and, among those who visited it after seeing the DOOH ad, ** percent made a purchase. According to the same study, over **percent of mobile device users in the U.S. searched for an advertiser after seeing a DOOH ad.

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Topics

Digital out-of-home (DOOH) advertising in the U.S.Advertising and marketing to Generation Z in the United StatesAdvertising consumption and perception in the U.S.Direct mail advertising and marketing in the U.S.Perception of gen AI use in advertising in the U.S.
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