Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020
Characteristic
Share of respondents
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among commuters, who had noticed digital train/rail concourse ads in the past 30 days
Method of interview
Online survey
Supplementary notes
Q: In the past year, have you done any of the following activities after seeing digital display advertising in the corridor or main concourse at a train, rail, or subway station?
Citation formats
Actions taken in response to digital train station ads in the U.S. in 2020
As reported in a study from 2020 on the awareness and effectiveness of digital advertising placed at train station concourse and corridors, ** percent of respondents, who took actions in response to such ads, visited a website or searched online for the advertised product or service. On the other hand, only ** percent of respondents recommended a product or brand in response to a digital ad displayed in a train station or corridor.
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OAAA, & Nielsen. (August 31, 2020). Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1171735/train-station-advertising-action-response-united-states/
OAAA, und Nielsen. "Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020." Chart. August 31, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1171735/train-station-advertising-action-response-united-states/
OAAA, Nielsen. (2020). Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1171735/train-station-advertising-action-response-united-states/
OAAA, and Nielsen. "Actions Taken in Response to Digital Out-of-home Train Station Concourse and Corridor Advertising According to Commuters in The United States as of March 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2020, /statistics/1171735/train-station-advertising-action-response-united-states/
OAAA & Nielsen, Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020 ÌÇÐÄÆƽâ°æ, /statistics/1171735/train-station-advertising-action-response-united-states/ (last visited July 28, 2026)
Actions taken in response to digital out-of-home train station concourse and corridor advertising according to commuters in the United States as of March 2020 [Graph], OAAA, & Nielsen, August 31, 2020. [Online]. Available: /statistics/1171735/train-station-advertising-action-response-united-states/
